Series Background and Brand Philosophy
SU:M37°, a high-end Korean natural organic fermented skincare brand, has established a leading position in the Asian market with its unique fermentation technology and pure beauty philosophy. The second-generation SU:M37° Luxury Skincare collection, launched in 2025, builds on the brand’s 35 years of research into sensitive skin, combining traditional fermentation techniques with advanced skincare technology. It focuses on a three-dimensional, rapid-repair mechanism: “repairing redness and sensitivity, promoting elasticity, and strengthening the skin barrier.” This provides root-causing anti-aging care for sensitive skin, resulting in healthy, youthful-looking skin.
Xishuangbanna Limited Edition Features
The Xishuangbanna edition is a key limited edition in the SU:M37° collection, incorporating local botanical extracts and emphasizing natural, high-performance skincare. The collection includes core products such as luxurious lotions and creams, offering potent hydration, repairing the skin barrier, and improving skin elasticity. The packaging utilizes eco-friendly materials, in line with sustainable development principles and reflecting the brand’s respect and commitment to nature.
Core Product Introduction
- Golden Water-Filling Primer: Lightweight and hydrating, infused with 24K gold, it enhances skin’s brightness and radiance, blends seamlessly with skin, and provides all-day hydration.
- Matte Luminous Foundation: Provides high coverage and hydration, using Film Fixing technology to create a silky, water-like finish.
- Luxury Lotion: With a silky, satin-like texture, combined with lecithin and ceramides, it strengthens the skin barrier, soothes, and improves skin’s firmness.
- Luxury Face Cream: Enriched with shea butter and jojoba oil, it locks in moisture while enhancing skin’s elasticity and smoothness.
- Luxury Eye Cream: Focuses on repairing the eye area, minimizing fine lines and restoring a firm, radiant look.
Results and Scientific Verification
Clinical data shows that the Golden Sumang series can significantly reduce redness within one day, and continued use for two weeks can enhance skin’s defenses, creating a self-repair cycle. The patented fermentation technology and multi-dimensional anti-aging complex in the ingredients work together to promote skin elasticity and resilience, alleviate the signs of aging caused by sensitivity, and maintain youthful and healthy skin.
Environmental Protection and Sustainable Development
SU:M37° is rooted in the core philosophy of “Breathing with Nature.” We adhere to clean formulas, avoid harmful ingredients, and use eco-friendly packaging materials to fulfill our low-carbon environmental responsibility. The product line is designed with both aesthetics and environmental considerations in mind, promoting gentle and effective skincare methods that meet the needs of modern green living.
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